New Enterprises



About the Class


Covers the process of identifying and quantifying market opportunities, then conceptualizing, planning, and starting a new, technology-based enterprise. Topics include opportunity assessment, the value proposition, the entrepreneur, legal issues, entrepreneurial ethics, the business plan, the founding team, seeking customers, and raising funds. Students develop detailed business plans for a start-up. Intended for students who want to start their own business, further develop an existing business, be a member of a management team in a new enterprise, or better understand the entrepreneur and the entrepreneurial process. Meets with 15.390 when offered concurrently. Students taking graduate version complete additional assignments.

Instructor profile

Paul Cheek

Paul Cheek is a serial tech entrepreneur, software engineer, an Entrepreneur in Residence at the Martin Trust Center for MIT Entrepreneurship, and a Lecturer at the MIT Sloan School of Management. Paul currently teaches the "New Enterprises" course and previously taught the Advanced Entrepreneurship course, "Building an Entrepreneurial Venture: Advanced Tools and Techniques.” He built MIT's entrepreneurship platform, Orbit, and also coaches entrepreneurs in various programs like the MIT delta v accelerator, MIT fuse, Sandbox Innovation Fund, workshops, and hackathons. Paul is currently building Oceanworks, the global marketplace for recycled ocean plastic materials and products aimed at accelerating the market for recycled ocean plastic to clean up our oceans. Prior, Paul co-founded Work Today, a venture-backed digital staffing and recruiting company. As CTO, he designed and built the company's technology platform and grew the business from 0 to 50,000 workers. Paul has also built technologies for and consulted with LogMeIn, BlackRock, Prudential, Mazda, and more.