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About
Tech2Market - Spring 2024 Tech2Market is a 6-credit course that provides graduate students with an immersive experience into early-stage entrepreneurship. If accepted, you will be partnered with a faculty founder at Brown or MIT to drive technology commercialization. The course is focused on deep-tech ventures, and will combine a semester-long project alongside instruction in market identification, design at scale, and commercialization strategies. Class will meet on Tuesdays and Thursdays from 2:30-4 at the Martin Trust Center for MIT Entrepreneurship. Applications received on or before December 31st will be given priority selection. Application closes January 26th at 11:59pm. Apply here: https://airtable.com/appjVXXfkD3kBVdFQ/shrm3GmViZbs4frpq Information on the potential partner ventures can be found here: https://docs.google.com/spreadsheets/d/1QAgiMEd9kDj4XD4s2E_OFMRINm2Mofu0ylYkmjKyafE/edit?usp=sharing Please note that while the ventures are fixed for the spring semester, the exact project scope of work will be tailored to the skillset of the student team and needs of the venture before the start of the course. In true entrepreneurship fashion, you should be excited by the venture and open to a variety of different projects that may arise as part of the commercialization path. Potential projects could include: -Customer discovery and market segmentation -Primary market research -Investigating customer acquisition and sales strategy (including calculation of customer lifetime value and cost of customer acquisition) -Building out a robust financial model and 5 year projections -Competitor and pricing analysis