AthlEx

AthlEx is a stock exchange for athletes on which athlete can "IPO" on the platform in exchange for a revenue share of their future career earnings. AthlEx allows athletes to de-risk their career earnings by generating cash flow early on in their career which will protect them against injury and performance risks. On top of that, athletes can build a loyal and invested brand following early on which will increase their endorsment value. Fans on the other hand will be able to support their favorite athletes and become not only emotionally but financially invested in their success, allowing them to participate in the career development of their idols.