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Clarofin

Empowering individuals to achieve financial freedom by harnessing AI to optimize current and future spending & saving.

Idea in Financial Services

(15.390)

Introduction

Clarofin is building an AI-powered personal finance platform to address widespread issues like overspending, retirement savings uncertainty, and the lack of accessible financial guidance. Our product automates expense tracking and provides AI-driven insights for spending optimization, personalized savings goals (including retirement), and intelligent investment suggestions based on user profiles. By integrating proactive alerts and eliminating manual data entry, Clarofin acts as an always-on, personalized financial advisor, empowering users with the insights and actionable recommendations needed to achieve financial freedom and confidently manage their entire financial lives.


Problem

We chose to develop Clarofin because we identified a critical gap in the personal finance market, an area where our team has significant technological and entrepreneurial expertise. Millions struggle with inefficient spending habits, lack confidence in their retirement planning (80% of Americans doubt they will have enough money to support their ideal retirement ), and lack access to affordable, personalized financial guidance (81% of Americans do not have a financial advisor ). Current solutions fall short: financial advisors are often too expensive and inaccessible, while existing budgeting apps fail to provide comprehensive advice, particularly for long-term goals like retirement.


Opportunity

We believe our key differentiator is our focus on maximizing user engagement through highly personalized, actionable advice. Many existing solutions provide data, but they fail to guide users effectively towards achieving their financial goals. Clarofin's AI agent provides ultra-personalized recommendations on optimizing spending without sacrificing lifestyle, automates user profiling, and proactively adapts to evolving short-term and long-term goals. Our competitors often require manual data input, whereas Clarofin automates this process entirely. We are building a truly intelligent financial companion, not just another budgeting tool.