Cru
Payments and financing platform for Logistics SMBs in Latin America-US
Introduction
Cru is a comprehensive financial platform that serves small and medium-sized logistics businesses in Latin America by automating receivables collections, managing B2B payments, and providing easy access to capital through revenue advances.
Problem
Logistics SMBs struggle with multiple financial challenges. They can lose up to 10% of their sales due to receivables visibility issues and reconciliation errors. More than 60% of their time goes to manual collections tasks, which can be highly inefficient. Moreover, the severe credit gap (70%) exacerbates liquidity difficulties and further compounds the problems faced by these businesses.
Opportunity
Cru provides a financial platform that streamlines B2B payments and offers access to capital for Latin American-US Logistics SMBs such as 3PLs, 4PLs, Brokers, and Shippers. The platform enables end-to-end automation of the quote-to-cash workflow, while also offering payment and financing options.