EASYSHOP
Your Gift. Their Smile. Our Mission.
Introduction
Easyshop is a digital platform that helps users choose and purchase gifts. The app brings together Georgian and international partners – including handmade craft artisans, small businesses, and large companies. Our application is highly user-oriented. We simplify the gift selection process, provide users with a visual representation of the selected gift through AI, and offer the opportunity to communicate with a real person via chat to ensure the choice is as personalized as possible. Our target audience includes busy individuals who want to spend less time choosing gifts and enjoy a unique experience. It also includes companies looking to find original gifts for their employees. Our users range in age from 18 to 60, with the primary segment being individuals between 20 and 45 years old.
Problem
The problem that Easyshop solves is related to the uncertainty, time, and not specificity of the gift selection process. Many people have difficulty deciding what to give their loved ones, especially when they want to have it all in the shortest possible time and in high quality. Existing online platforms are often either too generic or do not allow for personalization and fast delivery. Easyshop eliminates these problems.
Opportunity
Our solution is based on the combination of technology and human communication. The platform integrates artificial intelligence, which offers the ideal gift based on the data entered by the user. AI creates a visual version of the gift, which helps the user better imagine what they are buying. At the same time, the chat function allows the user to talk first to a chatbot AI consultant, and then to a real consultant, who will help in making a decision.