Fornya
Outgrow wasteful fashion for children, one garment at a time
Idea in Clothing and Apparel
Introduction
A children’s sustainable clothing marketplace promoting reused and recycled fashion.
Problem
Textile waste today is 8-10% of overall carbon emissions. If nothing is done to reduce textile waste by 2050, then carbon emissions will grow to 25%. Children outgrow their clothing seven times within their first two years of life. Today, we know that only 18% of clothes are reworn or recycled. We want to tackle this problem with a sustainable solution focusing on longevity with upcycling and recycling. Childrenswear market is expected to be worth $142 billion by 2025 and we are looking to change parents consumption habits when it comes to childrenwear so we can tackle the emissions contributing climate change.
Opportunity
We are looking to reduce overall waste from textile emissions with a sustainable solution for childrenswear. Parents will have the ability to purchase, reuse and recycle sustainable clothing and contribute to a circular economy of wear and do so by being incentivized with credits for future purchases along the way.