FountAI
Generative Actuarial Intelligence
Idea in Artificial Intelligence
Introduction
FountAI is the world's most intelligent insurance marketing solution. Built by experienced actuaries and data scientists, FountAI helps solve the $100bn problem of insurance customer acquisition through bringing together the worlds of risk, marketing and AI.
Problem
Property and casualty insurers spend more than $100bn per year acquiring new policyholders. Their marketing spend is largely incurred without properly understanding the future value of leads until a lead is underwritten. The future value of policyholders is a complex actuarial problem and requires specialist knowledge and extensive data. This future value is however extremely important commercially in allocating marketing spend to acquire customers.
Insurance marketers do not have the tooling, data or actuarial expertise to better understand who they are marketing to and how to create optimal campaigns using enormous volumes of data.
Opportunity
FountAI created Quinley, an AI assistant for insurance marketers. Quinn helps insurance marketers understand the insurance value of different target audiences, how to effectively target these audiences and helps them structure optimal marketing campaigns, all in an intuitive natural language interface.
Within the solution, FountAI combines deep actuarial science, marketing analytics and machine learning to create powerful campaigns that are optimized for customer acquisition.