Look Lab
The closet of the future, today
Idea in Commerce and Shopping
Introduction
Look Lab is a digital closet platform that gives users personalized, AI-powered styling and shopping recommendations.
Problem
For users, our platform eliminates the hassle of manually creating a digital closet by automatically cataloging their wardrobe through email and photo analysis. AI-powered styling recommendations help users maximize their existing clothes, reduce decision fatigue, and make smarter shopping choices—promoting sustainability by minimizing unnecessary purchases.
For retailers, we provide a highly targeted advertising platform that connects brands with consumers based on their actual wardrobes and style preferences. By ensuring that shoppers see relevant products, we help retailers drive higher conversion rates and more meaningful customer engagement.
Opportunity
Our platform is an AI-powered digital closet that automatically catalogs users' wardrobes by scanning their email for past clothing purchases and analyzing their photos for worn outfits. Using "Google Lens" technology, it identifies and matches clothing items online, eliminating the need for manual uploads.
Once a user's closet is created, AI provides personalized styling recommendations based on their existing wardrobe, helping them make the most of what they already own. Additionally, the platform suggests new clothing items that seamlessly fit their style, ensuring smarter shopping choices.
Instead of charging users, we operate on a B2B model, partnering with retailers who advertise on the platform. This allows brands to reach highly targeted customers based on their actual wardrobe and style preferences, driving higher engagement and conversions.