Mitra
Bring People Together
Introduction
Social connections are among the strongest predictors of health, welbeing and success. However, per the U.S. Surgeon General's 2024 report, social connections among youth are declining. The rise of social networks, tethering users to their screens, seem to be one of the contributors to the problem.
At Mitra, we believe the solution to help people establish meaningful social connections and build fulfilling communities is NOT more virtual connections but making in-person gatherings, human-to-human connections easier.
Problem
While healthy social life is one of the important priorities for our target customers, over 50% of our respondents stated that they manage to socialize/meet people in person far less than they desire which negatively affects their mood.
Among the obstacles is not knowing who would be available and interested to meet. Finding this out takes texting people and asking their availability with majority of them not being available at the right time. In addition to that, professional/student interviewees who like to travel shared with us hurdles associated to meet people (including locals) and find non-touristy activities to join when traveling to new places.
Opportunity
GatherUp — a smartphone app which makes it seamless for users to find and connect with people in desired proximity/location, easily organize a meetup/event, stay in touch.