Newland
Power, Style, Comfort
Introduction
At Newland, we’re disrupting the corporate workwear standard by creating a stylish and professional wardrobe for women made of athleisure fabrics to emphasize comfort, have exquisite fit, machine washable, wrinkle resistant, and affordable
Problem
Current workwear options are either too expensive (Theory, MM Lafleur), slightly too trendy they aren't professional (Aritzia, Zara), poor quality/uncomfortable (H&M), or a brand that doesn't make us feel confident, powerful and stylish (Ann Taylor, Loft, Banana Republic).
So what do we do? We splurge on really expensive clothes we can't afford that have high maintenance care (who has time to dryclean!?), or we buy clothes that don't make us feel confident and powerful. Not to mention, work clothes are uncomfortable to wear when you're travelling to client sites, or working 15+ hour days...
Opportunity
Imagine if Lululemon and Alo created a workwear brand with their comfortable, wrinkle resistent athleisure fabric. That's us! Clothes that are trendy (but still professional enough to meet clients in), super comfortable, finally fit you right, affordable, and low maintenance upkeep.