Responsible By Design
Play Safer
Introduction
Online sports betting and regulated gambling is a rapidly expanding industry nationwide. Exposure to gambling websites is at a greater rate than ever before. Currently, some of the largest States are in the process of legalizing online gambling. For example, Ohio will live with retail sports betting in 2024 (12 million potential new customers). Legalization signifies that a sports betting terminal or kiosk will soon be at grocery stores. Sports venues and stadiums already have gambling lounges in Washington, DC, and Arizona. Transportation hubs are next on the industry's list of endpoints for devices to automate the wagering process.
Problem
Gambling disorder involves repeated, problem gambling behavior. This behavior leads to problems for the individual, families, and society. Adults and adolescents with gambling disorders have issues controlling their gambling and endure harmful effects, continuing even when it causes significant problems up to suicide.
Some people can stop gambling on their own. However, many people need help to address their gambling problems. Research has shown that only one in ten people with gambling disorders seek treatment.
Gambling harm appears to be at its peak points during the holiday season, and pandemics trigger the urge to gamble.
Opportunity
Predict behavioral health, use nudge theory and temptation bundling for increasing wellness. Utilize unique datasets and statistical methods to quantitatively measure and predict the factors that can cause gambling addiction described qualitatively in the Diagnostic and Statistical Manual of Mental Disorders (DSM-5-TR). The dataset comes from the industry's most significant payments and sports betting platforms. The model will allow for a digital nudge for the consumer at times of highest risk, i.e., when chasing losses. Temptation bundling is utilizing behavioral science to combine rewards to do things you may not want to do. When the model identifies potential gambling harm, we can divert gambling funds and the gambler's attention to financial wellness.