Rexy

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Idea in Retail

Introduction

Peer-to-peer recommendation platform for discovering your new favorite brands and getting big discounts


Problem

B2C companies have high customer acquisition costs and often overwhelm customers with inaccurate promotions; meanwhile, customers struggle to discover new reliable brands, but they are not rewarded when they successfully promote new brands to their friends.


Opportunity

Solution: Peer-to-peer marketing platform where friends recommend brands and products to each other. New buyers get big discounts and recommenders get rewarded with discounts applicable across brands when their friends purchase based on a recommendation. 

Value props: New customers acquired by the company, lower customer acquisition costs, better prices for the new customers, discounts for the recommender, and fewer useless online promotions. Essentially giving everyone the power to be an influencer within their inner circles.