Sconset Sun
Enjoy all your beautiful days...
Introduction
Stylish protection for those who love the sun. Live your best life and look good for longer. Sun-protection that will help you look stylish today and youthful for a lifetime.
Problem
Sun-protective clothing is perhaps the simplest way to protect your skin from UVA and UVB light. Yet, it's often underutilized because the styles on the market today are not aesthetically appealing; they're most frequently made for hikers (loose-fitting) or surfers (tight rash guards made from thick material). Standard clothing is insufficient to protect your skin. A regular white t-shirt is only about UPF 6 (the fabric equivalent of SPF 6).
In today's market, most people have to choose between looking youthful today and looking youthful 50 years from now!
Opportunity
Create sun-protective clothing that is, quite simply, beautiful clothing. Clothes that are a pleasure, not an obligation -- with no trade-off between health and style!