Signal
Privacy-safe marketing measurement solutions
Introduction
Brands and businesses spend over $670 billion globally every year on advertising, with North America accounting for over $212 billion in advertising spend. With recent data privacy regulation like GDPR and CCPA passing into law, and consumers having easy access to ad blocking software, businesses need more robust solutions to measure the effectiveness of their marketing efforts. This is where Signal comes in, providing privacy-safe marketing measurement software solutions to help brands more effectively spend their marketing dollars and understand what moves the needle for their business.
Problem
Google has estimated that over 56% of digital ad impressions are never seen by the consumer, and Proxima estimates $37 billion of digital marketing spend is wasted each year. With increasing pressure for digital privacy regulation it is harder than ever for brands to measure the effectiveness of their digital advertising spend. They can no longer rely solely on click-based attribution models or data provided by their channel partners (e.g. Facebook, Google).
Opportunity
Signal provides robust marketing measurement solutions by ingesting large volumes of data provided by ad platforms, social media channels, first-party surveys, and other public sources and synthesizing that data into recommendations and tools for marketers or agencies to take action on.