SMART CLOSET
A new way you interact with your clothes
Introduction
Digital closet is a daily user app that aims to leverage AI algorithm to provide users with an easy "closet inventory" management tool and smart stylish suggestions. Users will have the tool for free while brands will be the ones paying.
Some of the benefits brands will gain from our app includes:
- Accessing aggregate user data
- Pushing ads about new products to more targeted users
- Cross-selling across brands of different categories (i.e. Kate spade to reach Zara's customers).
Problem
Customer Pain
1. Disorganized Closet
- low utilization on many existing items
- inadequate diversification for mix &match in an effective and efficient way
2. Styling Guidance Needed
- to make use of existing closet
- for best fit of user's personality, bodyshape, occupation and some specialoccasions
3. Inefficient Use of Budget
- impulse buys - items you don't need
- duplicate purchases - items already owned
Opportunity
1. Digitalized Closet
- keep track of closet inventory
- easy display and organization
2. AI-powered personal stylist
- mix & match your existing items
- smart recommendation on newadditions
3. Smart shopping guide
- Additions complimenting your current looks
- And provide new looks at various price points