Tupa
The AI Copilot for Marketplace Account Management
Introduction
Tupa is an AI copilot for marketplace sellers, starting with Amazon. It unifies fragmented marketplace and third party data, reasons with seller specific context, and continuously identifies the root causes behind performance changes at the SKU level. Tupa prioritizes what matters most and executes actions on behalf of operators, replacing hours of manual analysis across tools and reports with clear, contextual decisions and execution upon approval.
Problem
Marketplace seller operators, starting with Amazon, lose time and money because they lack the bandwidth and analytical capacity to continuously understand what’s driving performance and where to focus. To analyze a single SKU, they must jump between 3–4 tools and 6–7 reports, often spending up to two hours per SKU.
Opportunity
Tupa is an AI copilot that unifies marketplace and third party data, reasons with full seller context, and continuously explains what’s driving performance at the SKU level. It not only identifies root causes and priorities but also executes actions on behalf of operators, turning insight into action in minutes.