About the Company/Team

Songlingo is an innovative app that helps users learn languages through songs. Our website as well as our iOS and Android Apps integrate lyric translations, flashcards, and music videos to make language learning immersive and fun. Songlingo is participating in MIT Fuse, a Martin Trust Center program that provides mentorship and resources to help student entrepreneurs scale their ideas into successful ventures.

About the Role

As a Digital Marketing Manager for Songlingo, you’ll work closely with the company’s CEO, Business Development Manager and Product Manager as well as the MIT Fuse Program to drive the app’s marketing strategies and user engagement. You’ll be at the heart of the startup journey, helping to refine the app’s brand presence while gaining hands-on experience in entrepreneurship, storytelling, and digital marketing. This is an in-person role at MIT’s Martin Trust Center for Entrepreneurship, allowing you to fully immerse yourself in the collaborative and innovative environment of MIT.

Key Responsibilities: Storytelling and Pitching: - Collaborate on crafting compelling narratives for marketing campaigns and pitch presentations. - Assist in refining messaging for targeted audiences to support Songlingo's growth. Primary Market Research (PMR): - Conduct surveys and interviews to gather insights into user preferences and market trends. - Analyze feedback to guide marketing strategies and improve user acquisition tactics. Digital Marketing Campaigns: - Plan and execute marketing campaigns across platforms like Instagram, TikTok, Facebook and Reddit. - Track and report on campaign performance, providing recommendations for optimization. What You’ll Gain: - Hands-on experience in startup marketing and entrepreneurship. - Access to mentorship from MIT Fuse Entrepreneurs in Residence. - Opportunities to collaborate with a diverse and talented group of peers and mentors. - A deeper understanding of startup life, including pitching, user testing, and market research. - The chance to make a meaningful impact on a growing app that connects people through music and language. - Learn more about MIT Fuse here: https://entrepreneurship.mit.edu/mit-fuse/